Dior chooses Chinese transgender star as an ambassador for its new fragrance campaign
- Dior announced the news on its Weibo account with a video in which Jin Xing talks about women’s empowerment
- Jin Xing, a former male ballet dancer and army colonel, is a prominent television presenter and has a significant following on social media
Dior, the French house owned by LVMH, the largest luxury group in the world, is collaborating with China’s transgender celebrity Jin Xing for a campaign centred on the brand’s J’adore fragrance.
Jin Xing is a former male ballet dancer and army colonel, and was the first person to go public about undergoing gender reassignment surgery in China. She has since become a prominent television presenter and has a significant following on social media.
LGBT issues are still a taboo topic in China, where the community faces harsh consequences like ostracism, unemployment and even jail. A report from the Beijing LGBT Centre in 2017 found that, of 1,640 respondents, all but six had experienced domestic violence at the hands of parents or guardians after coming out.