Watch brand Omega and apparel brands Nike, Adidas and Asics sponsor the Olympic Games and national teams. Assuming the Tokyo Games go ahead, finding the right tone and message for ad campaigns will be key. Photo: EPA
Watch brand Omega and apparel brands Nike, Adidas and Asics sponsor the Olympic Games and national teams. Assuming the Tokyo Games go ahead, finding the right tone and message for ad campaigns will be key. Photo: EPA
Fashion

Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns

  • If you’re an Olympics sponsor what’s your pitch to consumers, some of them in places recovering from Covid-19 but others still in the grip of the virus?
  • For the likes of Omega, Nike Adidas and Asics, finding the right message to convey in Tokyo Games ads, and choosing the appropriate tone, will be difficult

Knowledge |   Tokyo 2020 Olympic Games
Watch brand Omega and apparel brands Nike, Adidas and Asics sponsor the Olympic Games and national teams. Assuming the Tokyo Games go ahead, finding the right tone and message for ad campaigns will be key. Photo: EPA
Watch brand Omega and apparel brands Nike, Adidas and Asics sponsor the Olympic Games and national teams. Assuming the Tokyo Games go ahead, finding the right tone and message for ad campaigns will be key. Photo: EPA
READ FULL ARTICLE