Thai actress Virithipa Pakdeeprasong, better known by her nickname Woonsen, founded skincare brand Sewa in 2017 and hopes it will redefine Thai beauty.
Thai actress Virithipa Pakdeeprasong, better known by her nickname Woonsen, founded skincare brand Sewa in 2017 and hopes it will redefine Thai beauty.
Skincare

Can Thai skincare brands ever compete with Korean, Japanese beauty or global names like L’Oreal and Estée Lauder?

  • In spite of a thriving wellness sector, Thailand’s skincare market is dominated by foreign companies, while few of its home-grown brands are exported
  • A Thai actress is hoping to shake things up with her skincare brand that combines South Korean ingredients such as red ginseng with Thai beauty principles

Thai actress Virithipa Pakdeeprasong, better known by her nickname Woonsen, founded skincare brand Sewa in 2017 and hopes it will redefine Thai beauty.
Thai actress Virithipa Pakdeeprasong, better known by her nickname Woonsen, founded skincare brand Sewa in 2017 and hopes it will redefine Thai beauty.
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