Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
Fashion

Online clothes shopping has one big problem: returns. Here’s what retailers are doing about it

  • Farfetch, Asos, Yoox and Shopify are increasingly using technology to ensure online shoppers buy clothes that fit at the first time of asking
  • The biggest challenge is educating consumers and getting them willing to use new sizing solutions, one insider says

Topic |   Fashion
Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
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