Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
Fashion

Online clothes shopping has one big problem: returns. Here’s what retailers are doing about it

  • Farfetch, Asos, Yoox and Shopify are increasingly using technology to ensure online shoppers buy clothes that fit at the first time of asking
  • The biggest challenge is educating consumers and getting them willing to use new sizing solutions, one insider says

Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
Shoppers have peace of mind knowing that they can try on their online purchases at home and return them free of charge if necessary, but that can create a headache for retailers. Photo: Shutterstock
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