Western brands should recognise the rich history of the Asian beauty products and routines they promote, such as pimple patches (above, from Starface). Photo: Shutterstock Western brands should recognise the rich history of the Asian beauty products and routines they promote, such as pimple patches (above, from Starface). Photo: Shutterstock
Western brands should recognise the rich history of the Asian beauty products and routines they promote, such as pimple patches (above, from Starface). Photo: Shutterstock
Beauty

Trendy Asian beauty routines’ cultural history gets erased in America, and some are fighting back

  • Gua sha has gone viral on TikTok but how many know of its roots in Chinese traditional medicine, or pimple patches’ and cushion compacts’ Korean origins?
  • Asian-Americans working in beauty feel hurt and offended by brands’ whitewashing, and say people may misuse products if they don’t know their origin stories

Topic |   Beauty
Western brands should recognise the rich history of the Asian beauty products and routines they promote, such as pimple patches (above, from Starface). Photo: Shutterstock Western brands should recognise the rich history of the Asian beauty products and routines they promote, such as pimple patches (above, from Starface). Photo: Shutterstock
Western brands should recognise the rich history of the Asian beauty products and routines they promote, such as pimple patches (above, from Starface). Photo: Shutterstock
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