Kim Kardashian, Kendall Jenner: a guide to the reality show family’s fashion and beauty businesses, from lip kits to denim
- Kim’s portfolio includes her Skims shapewear line, recently valued at US$1.6 billion, and cosmetics line KKW Beauty, estimated to be worth US$1 billion
- Family matriarch Kris Jenner manages all of her offspring, is an executive producer of Keeping Up With the Kardashians and influences the family brands
Keeping Up With the Kardashians (KUWTK) is more than a television show – it’s an empire. And when the reality show shuts down on June 10 after 20 seasons on American entertainment television channel E!, the family’s entrepreneurial machinery will keep on humming.
The relationship between the series and the empire has been there from the start, with the former seen as a potential boon to the family’s retail businesses before sparking even greater ambitions.
“I thought, ‘This will be so great for the stores,’” mum Kris Jenner told the Los Angeles Times’ Yvonne Villarreal in her oral history of the pilot episode. “Kim and I would set these goals every year. And [in 2007, the year KUWTK premiered], we set a goal to develop her first fragrance, which was ‘Kim Kardashian’. That was the start of what we saw the potential could be down the road.”
Jenner’s business education, she said in a 2020 sit-down for investment company Goldman Sachs, came “through osmosis” while married to the late lawyer Robert Kardashian, whose friends included producers, studio heads, executives and, um, OJ Simpson.
