A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay. Photo: AP A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay. Photo: AP
A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay. Photo: AP
Fashion

A Gucci bag for your Roblox avatar: digital collaboration a crossover between metaverse and the real world

  • In May, Roblox users could spend US$1.20-US$9 on limited-edition accessories. The digital ‘Dionysus Bag with Bee’ now exceeds the price of its real counterpart
  • Similarly, the IMVU metaverse has launched a marketplace with digital fashion as wearable NFTs for avatars on the social platform – bids opened at US$100

Topic |   Fashion
A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay. Photo: AP A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay. Photo: AP
A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay. Photo: AP
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