British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
Fashion

Rent the Runway, By Rotation lead the rental fashion trend in the West, but why isn’t it catching on in China?

  • Boris Johnson’s wife wore a rented gown to their wedding and renting clothes is a fast-growing trend in the US and UK, but not in China and Asia
  • Ownership is important for many fashion buyers in Asia, especially for designer wear or luxury handbags that are increasingly perceived as investment pieces

Topic |   Fashion
British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
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