British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
Fashion

Rent the Runway, By Rotation lead the rental fashion trend in the West, but why isn’t it catching on in China?

  • Boris Johnson’s wife wore a rented gown to their wedding and renting clothes is a fast-growing trend in the US and UK, but not in China and Asia
  • Ownership is important for many fashion buyers in Asia, especially for designer wear or luxury handbags that are increasingly perceived as investment pieces

British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
British Prime Minister Boris Johnson and his wife Carrie Johnson in the garden of 10 Downing Street, London after their wedding on May 29. Symonds rented a wedding gown from My Wardrobe HQ for the occasion. Photo: AFP
READ FULL ARTICLE