Frédéric Arnault, Tag Heuer’s CEO, believes the luxury watchmaker can compete with the smartwatch set such as Apple without compromising the legacy and heritage of the brand. Photo: Gian Marco Castelberg
Frédéric Arnault, Tag Heuer’s CEO, believes the luxury watchmaker can compete with the smartwatch set such as Apple without compromising the legacy and heritage of the brand. Photo: Gian Marco Castelberg
Timepieces

Can Tag Heuer compete with Apple and the smartwatch set? CEO Frédéric Arnault believes they can and more

  • Frédéric Arnault became Tag Heuer’s CEO in June 2020 and is determined to make a mark in the hi-tech world of smartwatches after relaunching the Connected Watch
  • He says the brand is working hard to create local cultural relevance in Asia, something it hasn’t done in the past

Frédéric Arnault, Tag Heuer’s CEO, believes the luxury watchmaker can compete with the smartwatch set such as Apple without compromising the legacy and heritage of the brand. Photo: Gian Marco Castelberg
Frédéric Arnault, Tag Heuer’s CEO, believes the luxury watchmaker can compete with the smartwatch set such as Apple without compromising the legacy and heritage of the brand. Photo: Gian Marco Castelberg
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