Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey
Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey
Timepieces

Vegan leather strap on a US$200,000 Swiss watch – luxury brand Greubel Forsey woos younger crowd with shift to sustainability

  • Greubel Forsey, whose watches sell for more than US$200,000, will use vegan leather for their straps from 2022 to draw environmentally conscious consumers
  • Watchmakers are joining other luxury goods makers in finding ways to cater to millennials and Gen Z, from ditching mined diamonds to getting rid of animal fur

Topic |   Timepieces
Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey
Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey
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