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K-pop’s BTS, including Jimin, modelled seven new looks in Louis Vuitton’s latest menswear show in Seoul on July 7 in a digital fashion video directed by Jeon Go-woon.

K-pop’s BTS model Louis Vuitton’s latest menswear looks in digital fashion video for Seoul show

  • The group’s seven members wore seven looks from the collection, as they strutted in vivid greens, eye-catching reds, aeroplane-embellished suits and briefcases
  • The ‘Spin-Off’ collection, created by Virgil Abloh, consists of 34 new designs that expand on the earlier 2021 men’s autumn/winter collection, released in January
Fashion

BTS has taken over the music world, topping the charts and breaking records. Now, the South Korean group is making waves in the fashion world, too.

The K-pop icons took part in Louis Vuitton’s autumn/winter “Spin-Off” collection show in Seoul on July 7. The looks, created by Men’s Creative Director Virgil Abloh, consist of 34 new designs that expand on the earlier 2021 men’s autumn/winter collection, released in January.

The group’s seven members – RM, Jin, Suga, J-Hope, Jimin, V and Jungkook – wore seven looks from the collection, as the Butter band strutted in vivid greens, eye-catching reds, aeroplane-embellished suits and metallic briefcases.

BTS modelled the looks in a “moving-image performance”, what according to the show notes. The digital fashion video, directed by Jeon Go-woon, “stages a conversation between space, movement, and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity”, the show notes said.

The group’s seven members wore seven looks from the collection.
RM in a look from Louis Vuitton’s latest menswear collection.

The show featured a skyscraper in an industrial warehouse, made of metal framing with red staircases adorning the sides. BTS modelled the latest releases while walking around and within the structure, which was topped with neon lights and included a floating blimp that read “Hope”.

In 2020, Abloh created “The Voyage” format that the BTS show followed, where the fashion house’s collections and shows travel to different areas with adaptations central to destinations around the brand’s global community, “meeting clients in their own parts of the world”.
J-Hope in a look from Louis Vuitton’s latest menswear collection.
Jin in a look from Louis Vuitton’s latest menswear collection.
V in a look from Louis Vuitton’s latest menswear collection.

The Seoul show used Korean music artists, a Korean director and included a tracklist curated and featuring Korean singers and producers like Cifika, Kate Kim and Net Gala.

“@bts_bighit are recognised for their uplifting messages that impart a positive influence,” the brand tweeted at the time.

 

Before the announcements, BTS was seen wearing custom Louis Vuitton for their Grammys red carpet look during the 2021 award show.

BTS made history as the first Korean pop group to be nominated at the Grammy Awards for best pop duo/group performance. In February, they spoke to USA Today about their historic nomination for their chart-topping English-language hit, Dynamite.

“We’re still figuring out what to make of it. But we do know this is a great honour and we’re deeply thankful. We’re trying our best to deliver a great performance to return all the support we received from our fans,” Jimin said via an interpreter.

Suga in a look from Louis Vuitton’s latest menswear collection.
Jungkook in a look from Louis Vuitton’s latest menswear collection.
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