K-pop’s BTS model Louis Vuitton’s latest menswear looks in digital fashion video for Seoul show
- The group’s seven members wore seven looks from the collection, as they strutted in vivid greens, eye-catching reds, aeroplane-embellished suits and briefcases
- The ‘Spin-Off’ collection, created by Virgil Abloh, consists of 34 new designs that expand on the earlier 2021 men’s autumn/winter collection, released in January
BTS has taken over the music world, topping the charts and breaking records. Now, the South Korean group is making waves in the fashion world, too.
The group’s seven members – RM, Jin, Suga, J-Hope, Jimin, V and Jungkook – wore seven looks from the collection, as the Butter band strutted in vivid greens, eye-catching reds, aeroplane-embellished suits and metallic briefcases.
BTS modelled the looks in a “moving-image performance”, what according to the show notes. The digital fashion video, directed by Jeon Go-woon, “stages a conversation between space, movement, and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity”, the show notes said.
The show featured a skyscraper in an industrial warehouse, made of metal framing with red staircases adorning the sides. BTS modelled the latest releases while walking around and within the structure, which was topped with neon lights and included a floating blimp that read “Hope”.