Skims designs on Net-a-Porter. Shapewear is one of the hottest categories in fashion right now.
Skims designs on Net-a-Porter. Shapewear is one of the hottest categories in fashion right now.
Fashion

From Kim Kardashian’s Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity

  • Skims is outfitting the US Olympic team at the Tokyo games, while brands Gen Z target such as Honeylove are launching more body-positive styles
  • For millennials and Gen-Z customers, shapewear is not about hiding flaws – they view it as outerwear that enhances one’s image rather than altering it

Skims designs on Net-a-Porter. Shapewear is one of the hottest categories in fashion right now.
Skims designs on Net-a-Porter. Shapewear is one of the hottest categories in fashion right now.
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