Eddy Lu is one half of a pair of Los Angeles entrepreneurs who created Goat, a sneaker reseller platform that authenticates everything before it’s actually sold. Eddy Lu is one half of a pair of Los Angeles entrepreneurs who created Goat, a sneaker reseller platform that authenticates everything before it’s actually sold.
Eddy Lu is one half of a pair of Los Angeles entrepreneurs who created Goat, a sneaker reseller platform that authenticates everything before it’s actually sold.
Fashion

The Air Jordans he’d bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal

  • Goat does all its authentication in-house, using AI to supplement teams investigating potential fakes. In 2019, the company caught US$72 million in counterfeits
  • Its founders, two friends from Southern California, found success with Goat after years of failed ventures spanning everything from iPhone apps to gourmet tea

Topic |   Fashion
Eddy Lu is one half of a pair of Los Angeles entrepreneurs who created Goat, a sneaker reseller platform that authenticates everything before it’s actually sold. Eddy Lu is one half of a pair of Los Angeles entrepreneurs who created Goat, a sneaker reseller platform that authenticates everything before it’s actually sold.
Eddy Lu is one half of a pair of Los Angeles entrepreneurs who created Goat, a sneaker reseller platform that authenticates everything before it’s actually sold.
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