Social media platforms are vying for a piece of the “social commerce industry”, where users directly buy products from places like Snapchat, Facebook and Instagram. Photo: AFP Social media platforms are vying for a piece of the “social commerce industry”, where users directly buy products from places like Snapchat, Facebook and Instagram. Photo: AFP
Social media platforms are vying for a piece of the “social commerce industry”, where users directly buy products from places like Snapchat, Facebook and Instagram. Photo: AFP
Apple

Facebook, Twitter, Snapchat turn to shopping to drive growth: more people than ever before are buying products from social media

  • Brands from Burberry to H&M have signed up social media stars to get their followers to shop from stories or posts by asking them to ‘swipe up to purchase’
  • The social commerce industry is expected to balloon to US$50 billion from US$36 billion in annual sales by 2023 in the United States

Topic |   Apple
Social media platforms are vying for a piece of the “social commerce industry”, where users directly buy products from places like Snapchat, Facebook and Instagram. Photo: AFP Social media platforms are vying for a piece of the “social commerce industry”, where users directly buy products from places like Snapchat, Facebook and Instagram. Photo: AFP
Social media platforms are vying for a piece of the “social commerce industry”, where users directly buy products from places like Snapchat, Facebook and Instagram. Photo: AFP
READ FULL ARTICLE