Luxury label Chanel bumped up its handbag prices by around 15 per cent in July. Photo: Shutterstock
Luxury label Chanel bumped up its handbag prices by around 15 per cent in July. Photo: Shutterstock
Fashion

Explainer |
Louis Vuitton, Chanel, Hermès have raised prices, Victoria Beckham is lowering them – the power of pricing and how luxury fashion is adapting to a disrupted world

  • Victoria Beckham’s planned price drops and Mulberry’s existing ones speak to how fashion is adjusting to the global pandemic and changing lifestyles
  • ‘Increasing prices confirms a perception of value, and increases the pressure to buy today – as tomorrow, prices could be higher,’ one expert says

Luxury label Chanel bumped up its handbag prices by around 15 per cent in July. Photo: Shutterstock
Luxury label Chanel bumped up its handbag prices by around 15 per cent in July. Photo: Shutterstock
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