Explainer |

Louis Vuitton, Chanel, Hermès have raised prices, Victoria Beckham is lowering them – the power of pricing and how luxury fashion is adapting to a disrupted world

• Victoria Beckham’s planned price drops and Mulberry’s existing ones speak to how fashion is adjusting to the global pandemic and changing lifestyles
• ‘Increasing prices confirms a perception of value, and increases the pressure to buy today – as tomorrow, prices could be higher,’ one expert says