A Chanel look from Paris Fashion Week in 2018. Chanel, like fast-fashion retailer Primark at the other end of the industry, does not sell fashion online. Photo: Shutterstock
A Chanel look from Paris Fashion Week in 2018. Chanel, like fast-fashion retailer Primark at the other end of the industry, does not sell fashion online. Photo: Shutterstock
Fashion

Explainer |
Chanel, Primark don’t sell fashion online – for different reasons: one to remain an exclusive brand and the other because it’s not worth it

  • By refusing to sell fashion online, Chanel is putting forward the idea that it’s offering something exclusive the customer has to make an effort to acquire
  • Primark has a website to browse, but no e-commerce wing because of how difficult it is to make a profit delivering low-cost clothing

A Chanel look from Paris Fashion Week in 2018. Chanel, like fast-fashion retailer Primark at the other end of the industry, does not sell fashion online. Photo: Shutterstock
A Chanel look from Paris Fashion Week in 2018. Chanel, like fast-fashion retailer Primark at the other end of the industry, does not sell fashion online. Photo: Shutterstock
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