Innisfree landed in hot water when a product labelled a paper bottle was found to be plastic wrapped in paper. An act like this, which makes a brand look cleaner than it really is, is known as greenwashing. Innisfree landed in hot water when a product labelled a paper bottle was found to be plastic wrapped in paper. An act like this, which makes a brand look cleaner than it really is, is known as greenwashing.
Innisfree landed in hot water when a product labelled a paper bottle was found to be plastic wrapped in paper. An act like this, which makes a brand look cleaner than it really is, is known as greenwashing.
Beauty

How beauty brands can avoid greenwashing and take real steps to becoming clean, sustainable and good for the environment

  • Korean skincare brand Innisfree was exposed in April 2021 for labelling one of its products as an ‘eco-friendly paper bottle’ when it was made of plastic
  • Being a clean brand goes beyond ingredients and packaging – consumers now want companies to have sustainability values that aren’t just for marketing purposes

Topic |   Beauty
Innisfree landed in hot water when a product labelled a paper bottle was found to be plastic wrapped in paper. An act like this, which makes a brand look cleaner than it really is, is known as greenwashing. Innisfree landed in hot water when a product labelled a paper bottle was found to be plastic wrapped in paper. An act like this, which makes a brand look cleaner than it really is, is known as greenwashing.
Innisfree landed in hot water when a product labelled a paper bottle was found to be plastic wrapped in paper. An act like this, which makes a brand look cleaner than it really is, is known as greenwashing.
READ FULL ARTICLE