Rolex watches have gone from being reliable, precision timepieces for professionals to luxury fashion statements and collectors’ items. Photo: Shutterstock Rolex watches have gone from being reliable, precision timepieces for professionals to luxury fashion statements and collectors’ items. Photo: Shutterstock
Rolex watches have gone from being reliable, precision timepieces for professionals to luxury fashion statements and collectors’ items. Photo: Shutterstock
Timepieces

How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers

  • Rolex makes a million watches a year, and has cornered a quarter of the luxury watch market, but it wasn’t always that way
  • The strategy to elevate Rolex watches to luxury collectibles stems from a marketing decision made in the 1960s

Topic |   Timepieces
Rolex watches have gone from being reliable, precision timepieces for professionals to luxury fashion statements and collectors’ items. Photo: Shutterstock Rolex watches have gone from being reliable, precision timepieces for professionals to luxury fashion statements and collectors’ items. Photo: Shutterstock
Rolex watches have gone from being reliable, precision timepieces for professionals to luxury fashion statements and collectors’ items. Photo: Shutterstock
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