Beyoncé and Jay-Z star in upcoming Tiffany & Co ad campaign, posing against a never before seen Basquiat painting
- The hip-hop pair are seen posing with a Jean-Michel Basquiat painting in Tiffany robin egg blue in the background for the campaign
- They follow Rosé from top K-pop girl band Blackpink and actress Anya Taylor-Joy, star of Netflix series The Queen’s Gambit, as Tiffany ambassadors
Following Rosé from top K-pop band Blackpink and Anya Taylor-Joy from 2020 Netflix hit The Queen’s Gambit, hip-hop moguls Beyoncé and her husband, rapper Jay-Z, are the latest Tiffany & Co ambassadors, and on Monday the jeweller revealed stunning images from their first brand campaign.
The musicians appear in a forthcoming Tiffany campaign, to be launched in October 2021.
In two photographs that Tiffany released, the duo pose against a never-before-seen painting by the late New York artist Jean-Michel Basquiat, in the jeweller’s signature robin egg blue.
He was the mastermind behind the controversial “Not Your Mother’s Tiffany” campaign, which angered some long-time customers of the brand and was a sign of the new direction the illustrious New York jeweller will embark on under as part of the LVMH group.
Earlier this year, LVMH also bought a 50 per cent stake in Armand de Brignac, the high-end champagne brand owned by Jay-Z.