Black, pink, green, or blue, colour experts help people stand out on Instagram by choosing the best shades for them
- Scroll Instagram and the first thing you notice about a person’s outfit might be the colours. This is something that colour consultants can help you with
- One stylist calls colour a ‘strategic weapon’ that can be used to stand out from others. Another says it can ‘influence impressions and change lives’
In May this year, a video was uploaded to YouTube featuring two 20-something men meeting up with someone to find their “personal colour”. The pair, Ten and Yangyang of boy band WayV and its parent group the K-pop act NCT, are far from the only ones trying to determine the best colours that suit them.
The two were working with Seryeong Lee, a dedicated colour specialist for the past 12 years at Seoul-based colour styling salon Color Place. Other clients include South Korean actresses Han Ye-seul and Han Chae-young, as well as Gyeongree, formerly of K-pop girl group 9Muses.
“Colour can influence impressions and change lives,” Lee tells the Post. “The world of personal colour isn’t just about looking for matching colours. In this age when personal branding is becoming a commodity, it is very important to quickly identify personal colours that help you create your own values, as humans have a desire to be recognised by people.”
Her brand of styling doesn’t just relate to what clothes and make-up suit a person. At Color Place, Lee also emphasises the less overt choices that impact people’s image, helping clients choose the best shades for things like glasses frames and eyebrow tints.