Japan’s Sakura Yosozumi in action at the Tokyo 2020 Olympic Games. Fashion has embraced the skateboarding culture, but some skaters are sceptical at how long that love can last. Photo: DPA
Japan’s Sakura Yosozumi in action at the Tokyo 2020 Olympic Games. Fashion has embraced the skateboarding culture, but some skaters are sceptical at how long that love can last. Photo: DPA
Fashion

Skate style, from Tokyo Olympics to the fashion runway: why Louis Vuitton, Gucci, Fendi and other luxe brands are leaning into skateboarding

  • Hermès sells skateboards, Louis Vuitton has skate-inspired sneakers – luxury fashion has embraced skate culture, but some skaters wonder how long that will last
  • Famed skaters such as Dylan Rieder, Blondey McCoy and Evan Mock regularly front ad campaigns and walk runway shows for brands like Gucci, Burberry and Prada

Japan’s Sakura Yosozumi in action at the Tokyo 2020 Olympic Games. Fashion has embraced the skateboarding culture, but some skaters are sceptical at how long that love can last. Photo: DPA
Japan’s Sakura Yosozumi in action at the Tokyo 2020 Olympic Games. Fashion has embraced the skateboarding culture, but some skaters are sceptical at how long that love can last. Photo: DPA
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