A new wave of feminine care brands are hoping their innovative products and frank approach to menstruation can draw young consumers and end taboos.
A new wave of feminine care brands are hoping their innovative products and frank approach to menstruation can draw young consumers and end taboos.
Beauty

New breed of feminine-care brands caters to Gen Z and millennial women, including one backed by Huda Beauty founder and another favoured by Gwyneth Paltrow

  • Digitally savvy young brands have entered the feminine-care market, promoting values such as transparency and authenticity to women all over the world
  • The market has experienced a demand for clean and ethical labels that are upfront about everything – from where they source their materials to their packaging

A new wave of feminine care brands are hoping their innovative products and frank approach to menstruation can draw young consumers and end taboos.
A new wave of feminine care brands are hoping their innovative products and frank approach to menstruation can draw young consumers and end taboos.
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