A new wave of feminine care brands are hoping their innovative products and frank approach to menstruation can draw young consumers and end taboos.
New breed of feminine-care brands caters to Gen Z and millennial women, including one backed by Huda Beauty founder and another favoured by Gwyneth Paltrow
- Digitally savvy young brands have entered the feminine-care market, promoting values such as transparency and authenticity to women all over the world
- The market has experienced a demand for clean and ethical labels that are upfront about everything – from where they source their materials to their packaging
A new wave of feminine care brands are hoping their innovative products and frank approach to menstruation can draw young consumers and end taboos.