Emma Raducanu wears Chanel to the Met Gala two days after her triumph at the US Open in New York, a victory that holds out the prospect of stratospheric off-court earnings if she keeps on winning, sports marketing experts say. Her Chinese fluency and Chinese-Romanian heritage are plus factors. Photo: Xinhua
Emma Raducanu wears Chanel to the Met Gala two days after her triumph at the US Open in New York, a victory that holds out the prospect of stratospheric off-court earnings if she keeps on winning, sports marketing experts say. Her Chinese fluency and Chinese-Romanian heritage are plus factors. Photo: Xinhua
Fashion

Emma Raducanu has been seen wearing Tiffany and Chanel, and luxury brands will be queuing to sign up the new golden girl of women’s tennis

  • After the astonishing US Open success of Emma Raducanu, Britain’s first female grand slam champion in 44 years, the 18-year-old’s earning potential is huge
  • Her mixed Romanian-Chinese heritage, fluency in Chinese, stunning game and engaging personality make her ‘brand gold’, one sports marketing executive says

Emma Raducanu wears Chanel to the Met Gala two days after her triumph at the US Open in New York, a victory that holds out the prospect of stratospheric off-court earnings if she keeps on winning, sports marketing experts say. Her Chinese fluency and Chinese-Romanian heritage are plus factors. Photo: Xinhua
Emma Raducanu wears Chanel to the Met Gala two days after her triumph at the US Open in New York, a victory that holds out the prospect of stratospheric off-court earnings if she keeps on winning, sports marketing experts say. Her Chinese fluency and Chinese-Romanian heritage are plus factors. Photo: Xinhua
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