A Benetton poster from 1990. The Italian retailer, once hugely successful, has been supplanted by other brands. Now, the posters are the thing many people remember about it.
A Benetton poster from 1990. The Italian retailer, once hugely successful, has been supplanted by other brands. Now, the posters are the thing many people remember about it.
Fashion

What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

  • Its controversial advertisements once placed Benetton on the cutting edge of culture but by the early ’00s the Italian brand seemed unsure of who its market was
  • While tastes in fashion changed, Benetton did not, and a relaunch of ’90s ad campaigns ironically came too early for this year’s wave of ’90s nostalgia

Topic |   Fashion
A Benetton poster from 1990. The Italian retailer, once hugely successful, has been supplanted by other brands. Now, the posters are the thing many people remember about it.
A Benetton poster from 1990. The Italian retailer, once hugely successful, has been supplanted by other brands. Now, the posters are the thing many people remember about it.
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