A virtual look by Balmain, part of the brand’s NFT collection. The French label, along with other luxury brands, is banking on the next fashion trend being digital.
A virtual look by Balmain, part of the brand’s NFT collection. The French label, along with other luxury brands, is banking on the next fashion trend being digital.
Fashion

What Dolce & Gabbana’s US$6 million sale of NFTs says about virtual fashion’s impact, as customers pay to dress their online avatars in luxury costumes

  • Emerging virtual fashion stores are tapping into a growing market for digitally generated outfits that stores Photoshop onto a customer’s photos or videos
  • Luxury brands are getting involved, from Louis Vuitton’s ‘skins’ for video game League of Legends to Balmain’s virtual looks sold on a NFT marketplace

Topic |   Fashion
A virtual look by Balmain, part of the brand’s NFT collection. The French label, along with other luxury brands, is banking on the next fashion trend being digital.
A virtual look by Balmain, part of the brand’s NFT collection. The French label, along with other luxury brands, is banking on the next fashion trend being digital.
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