Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
Beauty

Natural, green, organic – what does ‘clean’ beauty actually mean? And can you trust the brands that claim it?

  • Retailers such as Sephora and Ulta Beauty designate products as ‘clean’ if they omit ingredients known or suspected to harm humans or the environment
  • Formulations that are vegan or don’t involve animal testing are also candidates for inclusion, and environmentally friendly packaging also comes into play

Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
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