Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
Beauty

Natural, green, organic – what does ‘clean’ beauty actually mean? And can you trust the brands that claim it?

  • Retailers such as Sephora and Ulta Beauty designate products as ‘clean’ if they omit ingredients known or suspected to harm humans or the environment
  • Formulations that are vegan or don’t involve animal testing are also candidates for inclusion, and environmentally friendly packaging also comes into play

Topic |   Beauty
Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
Demand for “clean” beauty products has spiked, but the term itself has no clear definition across the beauty industry. Photo: Bloomberg
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