Li Jiaqi, aka Austin Li, earned his ‘lipstick brother’ nickname by trying on various make-up products on his show. Photo: Getty Images
Li Jiaqi, aka Austin Li, earned his ‘lipstick brother’ nickname by trying on various make-up products on his show. Photo: Getty Images
Fashion

Top Chinese live streamer sells nearly US$2 billion in goods in 12 hours in run up to Singles’ Day shopping festival

  • Li Jiaqi, aka Austin Li, pre-sold US$1.9 billion in products in a marathon 12-hour live-stream
  • The show attracted nearly 250 million views – a record for any show live-streamed on Alibaba’s Taobao online marketplace

Topic |   Fashion
Li Jiaqi, aka Austin Li, earned his ‘lipstick brother’ nickname by trying on various make-up products on his show. Photo: Getty Images
Li Jiaqi, aka Austin Li, earned his ‘lipstick brother’ nickname by trying on various make-up products on his show. Photo: Getty Images
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