British brand Laura Ashley went into administration in March 2020 under Chinese-Malaysian ownership, Photo: Handout
British brand Laura Ashley went into administration in March 2020 under Chinese-Malaysian ownership, Photo: Handout
Fashion

Why Western luxury brands bought by Chinese investors fail – the buyers lack the experience and know-how to turn them around

  • Savile Row tailors Gieves & Hawkes and French labels Sandro and Maje have suffered from a Chinese company’s failed attempt to build a luxury conglomerate
  • Other brands with Chinese investors have run into trouble, and experts point to the buyers’ inexperience as a factor

British brand Laura Ashley went into administration in March 2020 under Chinese-Malaysian ownership, Photo: Handout
British brand Laura Ashley went into administration in March 2020 under Chinese-Malaysian ownership, Photo: Handout
READ FULL ARTICLE