Boltware’s collaboration with H&M - a smart denim jacket that can give the wearer a hug.
Boltware’s collaboration with H&M - a smart denim jacket that can give the wearer a hug.
Fashion

H&M wants smart clothes to compete with wearables from Apple and other consumer electronics brands

  • Smart clothing has not taken off yet, but the Swedish fast fashion brand continues to look for killer applications that will win over sceptical buyers
  • H&M’s chief technology officer wants it to design clothes that compete with electronic wearables, such as by telling you your heart rate or hydration level

Boltware’s collaboration with H&M - a smart denim jacket that can give the wearer a hug.
Boltware’s collaboration with H&M - a smart denim jacket that can give the wearer a hug.
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