Chinese down jacket maker Orolay targets US shoppers on social media and websites like Amazon. Qiu Jiawei, the founder, reveals how he created the famous “Amazon coat”. Photo: Instagram
Chinese down jacket maker Orolay targets US shoppers on social media and websites like Amazon. Qiu Jiawei, the founder, reveals how he created the famous “Amazon coat”. Photo: Instagram

‘Amazon coat’ brand Orolay’s Chinese founder on his success selling down jackets overseas and how he’s helping other entrepreneurs

  • The creator of the ‘Amazon coat’ – a US$129.99 down jacket made in China – explains how he used feedback from foreign customers to create his popular outerwear
  • Qiu Jiawei recalls how excited he was, on a trip to New York, to see people wearing his Orolay jackets, which lead Amazon’s winter-clothing bestsellers list

Topic |   Fashion in Hong Kong and China
Chinese down jacket maker Orolay targets US shoppers on social media and websites like Amazon. Qiu Jiawei, the founder, reveals how he created the famous “Amazon coat”. Photo: Instagram
Chinese down jacket maker Orolay targets US shoppers on social media and websites like Amazon. Qiu Jiawei, the founder, reveals how he created the famous “Amazon coat”. Photo: Instagram
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