Explainer | From CBD oils that do nothing to getting high, myths and reality explained by Hong Kong cannabidiol advocates CBD Peoples
- CBD is an active ingredient of cannabis that is being sold as a ‘wonder cure’ for aches and pains, stress and other ailments
- Hong Kong-based Christina Ko and Loretta Chan of CBD Peoples share their knowledge of CBD and bust a few myths
After discovering and falling in love with CBD (cannabidiol) brand Hemptuary Hawaii, Hong Kong-based Christina Ko and Loretta Chan decided to bring the label to Hong Kong. As they started doing market research, however, they soon realised that there was a general lack of knowledge about CBD both among consumers and in the wellness industry.
Their mission expanded to the sharing of education, tips and hacks on CBD usage, which is how the platform CBD Peoples was born.
“We’re really trying to map the market to let consumers know what’s worth the money – and what’s just gimmickry. We see a lot of low-dose CBD oils that will do nothing for you, CBD aromatherapy products which are basically useless, spa therapists who don’t actually know what CBD is, and restaurants or bars that are just looking for ideas for their next monthly promotion,” says Ko.
CBD Peoples’ Instagram account offers product reviews, advice and all kinds of useful – and unapologetically useless – information about all things CBD.
The company has also started hosting events to educate people about CBD. A recent rooftop wellness retreat featured a DIY CBD gel workshop, where Ko and Chan showed guests the difference that topical CBD can make on tight muscles and how easy it is to make your own CBD muscle-relief product.