Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP
Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP

Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China’s Winter Olympics nears

  • Peng has been sponsored by Adidas for almost 15 years, but the brand and Peng’s other major sponsors remain quiet over the Chinese tennis player’s situation
  • The 2022 Beijing Winter Olympics will be a test to see whether brands that rely on the China market risk criticising the Chinese government before the event

Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP
Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP
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