Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP
Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP

Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China’s Winter Olympics nears

  • Peng has been sponsored by Adidas for almost 15 years, but the brand and Peng’s other major sponsors remain quiet over the Chinese tennis player’s situation
  • The 2022 Beijing Winter Olympics will be a test to see whether brands that rely on the China market risk criticising the Chinese government before the event

Topic |   Fashion in Hong Kong and China
Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP
Chinese tennis player Peng Shuai was rarely seen on court without her Adidas cap. Photo: AP
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