Cedarwood perfume is one of To Summer’s nostalgic fragrances aimed at affluent, young Chinese consumers.
Cedarwood perfume is one of To Summer’s nostalgic fragrances aimed at affluent, young Chinese consumers.
Fragrances

How luxury Chinese perfumes are riding the ‘China cool’ and C-beauty wave with localised scents to attract young, affluent customers

  • Brands such as To Summer, Scentooze, and Scent Library appeal to discerning Chinese customers increasingly looking for high-end, China-made lifestyle products
  • As well as offering high-end scents, brands need to have premium storytelling that emphasises areas such as product, ingredients and formula, one analyst says

Cedarwood perfume is one of To Summer’s nostalgic fragrances aimed at affluent, young Chinese consumers.
Cedarwood perfume is one of To Summer’s nostalgic fragrances aimed at affluent, young Chinese consumers.
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