A luxury fashion store in Beijing. China’s importance to and influence on the fashion industry will continue to grow in 2022, as will the risk of brands being affected by cancel culture. Photo: Qilai Shen/Bloomberg
A luxury fashion store in Beijing. China’s importance to and influence on the fashion industry will continue to grow in 2022, as will the risk of brands being affected by cancel culture. Photo: Qilai Shen/Bloomberg
Fashion

Fashion in 2022: how China’s ‘common prosperity’ goal, cancel culture and continuing Covid-19 travel curbs will affect luxury brands

  • China’s zero-Covid policy will continue to have an impact on fashion, but its push for fairer wealth distribution is seen as a positive for luxury brands
  • The risks of brands suffering a consumer backlash for apparent insults will grow; smaller labels that know how to connect with customers will prosper

Topic |   Fashion
A luxury fashion store in Beijing. China’s importance to and influence on the fashion industry will continue to grow in 2022, as will the risk of brands being affected by cancel culture. Photo: Qilai Shen/Bloomberg
A luxury fashion store in Beijing. China’s importance to and influence on the fashion industry will continue to grow in 2022, as will the risk of brands being affected by cancel culture. Photo: Qilai Shen/Bloomberg
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