A Chanel bag as expensive as an Hermès Birkin? Chanel’s price hikes are an attempt to make them as exclusive and hard to buy as rival’s iconic handbags, say experts

• Since 2019, Chanel has raised prices on some of its handbags by almost two-thirds, and is cracking down on the number of bags that can be bought at one time
• Insiders believe this could be aimed at making Chanel’s products more exclusive, to gain ground on the most iconic handbags of all: the Hermès Kelly and Birkin