Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
Fashion

How Hong Kong boy band Mirror led a Canto-pop revival in 2021 and used their fame to endorse brands from Gucci to Cartier and Burberry

  • The success of first studio album One and All, and single Warrior, saw brands flocking to exploit the boy band’s fame and popularity for marketing campaigns
  • Keung To, considered the most popular member of the band, has collaborated with luxury fashion brands including Alexander McQueen and Burberry

Topic |   Fashion
Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
READ FULL ARTICLE