Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
Fashion

How Hong Kong boy band Mirror led a Canto-pop revival in 2021 and used their fame to endorse brands from Gucci to Cartier and Burberry

  • The success of first studio album One and All, and single Warrior, saw brands flocking to exploit the boy band’s fame and popularity for marketing campaigns
  • Keung To, considered the most popular member of the band, has collaborated with luxury fashion brands including Alexander McQueen and Burberry

Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
Edan Lui (left) and Anson Lo of boy band Mirror meet their adoring fans at a Gucci store in Harbour City, Tsim Sha Tsui. Luxury brands have flocked to use the Canto-pop group’s fame and popularity in marketing campaigns in 2021. Photo: Felix Wong
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