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Photo editing apps – their pros and cons and 5 of the most popular ones, loved by the Kardashians and other influencers
- Apps for photo editing are ubiquitous, but research shows they can make women who use them less confident about their bodies. We look at what popular ones do
- VSCO has extensive presets and a sleek design, Meitu uses facial recognition and augmented reality, and Facetune2 is the go-to for people like the Kardashians
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Photo editing apps seemed revolutionary when they first appeared.
With just a few taps, users could transform selfies into Vogue-worthy shots for social media. Everyone was hooked.
Photo editing soon became the norm thanks to its near-constant use by celebrities and influencers – the Kardashians are renowned for excessive airbrushing and use of filters.
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Today, it’s not just in magazines or on Instagram – it’s everywhere. According to a recent article in The New York Post, some schools in the United States offer 12-year-olds retouching services for their yearbook photos.

Experts have begun to question whether the proliferation of these apps has led to more women experiencing low confidence and self-esteem.
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