A Paris fashion week guest carries an Hermès bag. Like that luxury house, Chanel has begun limiting customer purchases to maintain exclusivity and drive demand. Photo: Getty Images
Hermès and Chanel limit bag purchases to keep them exclusive and stoke desire for their products
- Hermès is famous for its quota on bag purchases, and Chanel is now doing the same, and has increased prices, to avoid becoming a mass-market brand
- Both brands want to increate the scarcity value attached to their handbags and accessories. In Chanel’s case, it’s a response to a booming resale market
A Paris fashion week guest carries an Hermès bag. Like that luxury house, Chanel has begun limiting customer purchases to maintain exclusivity and drive demand. Photo: Getty Images
Corrected [10:08am, 10 Jan, 2022]
- [10:08am, 10 Jan, 2022]
Chanel Classic Flap handbags were wrongly identified as Chanel 2.55 bags in three photo captions, which have been corrected.
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