Start your anti-ageing skincare routine early, say experts – don’t wait for wrinkles to appear, prevention is better than trying to turn back the clock

There are thousands of cosmetics developed to help you dodge or slow the signs of ageing. So where – and most importantly when – should you start?

Wear sunscreen no matter the weather from a very early age. In your 20s, focus on products that will boost your collagen levels to keep your complexion youthful

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Jung Ho-yeon, South Korean model and actress in Squid Game, in a skincare advert for Chanel’s No 1 de Chanel line. Your anti-ageing skincare routine needs to start earlier than you think, say experts.

Published: 7:15am, 12 Jan 2022

While skin ageing is not something we can avoid, we can certainly prevent skin from showing signs of ageing prematurely with anti-ageing skincare.

When we are young, our skin is overflowing with three proteins: collagen, hyaluronic acid and elastin, which together help keep our complexion youthful.

Collagen is what makes our skin plump, elastin keeps it elastic and bouncy and hyaluronic acid provides our skin with the moisture it needs to prevent dryness and dullness. When we use anti-ageing products, what we’re really doing is trying to replicate what we had as children.

There are thousands of cosmetics developed to help you dodge fine lines, wrinkles, crow’s feet, sunspots and a plethora of other skin concerns that show up with age. So where – and most importantly when – should you start?

The No 1 de Chanel Red Camellia collection is formulated with red camellia flower extract, a botanical ingredient that helps enhance skin endurance.

First, it’s important to learn about senescence – a process by which cells don’t die but do stop dividing. When our skin’s cellular functions are working at full capacity, our skin is considered healthy and youthful, which translates visibly into a radiant, plump, smooth complexion.