Adidas has used an image of 25 people’s bare breasts to promote a new sports bra line. Photo: DPA
Adidas has used an image of 25 people’s bare breasts to promote a new sports bra line. Photo: DPA
Beauty

Adidas divides opinion with tweet of bare breasts in sports bra advert

  • Adidas shared a picture of 25 faceless women’s breasts on Twitter on February 9 to prove ‘everyone can find the right fit for them’ in its new sports bra line
  • While some users applauded Adidas for seeking to ‘normalise the human body’, others argue putting bare breasts online ‘isn’t how body positivity is promoted’

Adidas has used an image of 25 people’s bare breasts to promote a new sports bra line. Photo: DPA
Adidas has used an image of 25 people’s bare breasts to promote a new sports bra line. Photo: DPA
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