Russian President Vladimir Putin 
wears a US$14,000 Loro Piana coat with a US$3,000 roll-neck jumper at a concert marking the eighth anniversary of Russia’s annexation of Crimea at Luzhniki Stadium in Moscow, Russia, on March 18, 2022. Photo: Reuters
Russian President Vladimir Putin wears a US$14,000 Loro Piana coat with a US$3,000 roll-neck jumper at a concert marking the eighth anniversary of Russia’s annexation of Crimea at Luzhniki Stadium in Moscow, Russia, on March 18, 2022. Photo: Reuters
Menswear

How Putin’s US$14,000 coat, Zelensky’s green T-shirts and Macron’s air force hoodie send a message to the world

  • Vladimir Putin’s Loro Piana jacket and Kiton jumper, which he wore to a recent rally, were designed by their sheer cost to cement his strongman status at home
  • In stark contrast, Volodymyr Zelensky’s combat gear, worn since the invasion began, evokes the feeling that he is sharing in his nation’s pain as an equal

Russian President Vladimir Putin 
wears a US$14,000 Loro Piana coat with a US$3,000 roll-neck jumper at a concert marking the eighth anniversary of Russia’s annexation of Crimea at Luzhniki Stadium in Moscow, Russia, on March 18, 2022. Photo: Reuters
Russian President Vladimir Putin wears a US$14,000 Loro Piana coat with a US$3,000 roll-neck jumper at a concert marking the eighth anniversary of Russia’s annexation of Crimea at Luzhniki Stadium in Moscow, Russia, on March 18, 2022. Photo: Reuters
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