Explainer | Botox is Madonna and Nicole Kidman’s go-to facial procedure – everything you need to know about it, plus dermal fillers, skin boosters and vampire facials
- Injectable skin treatments are more popular than ever, and even when they’re overdone people aren’t discouraged
- We look at Botox, dermal fillers, vampire facials and skin boosters, and how long these treatments last
There is a lot that can go wrong when you start overdosing on injectables like Botox – just look at Madonna, Nicole Kidman and Courtney Cox. This however hasn’t made it any less popular with women.
According to a recent report by consultancy McKinsey, the global aesthetics injectables market could grow by 12 to 14 per cent a year over the next five years as new technologies and an expanding portfolio of dermal fillers and biostimulators come to the fore.
“While the younger generation are loving skin boosters [also known as biostimulators], my clients are open to everything and aren’t shy about it,” says Maryam Zamani, London-based oculoplastic (eye and surrounding region) surgeon and founder of cult beauty line, MZ Skin.
“We have so many different options available to treat various concerns, so I tell my clients it’s about identifying what they want, then mixing and matching treatments if necessary.”
Injectables are increasing in popularity, primarily because they are a less invasive alternative to plastic surgery and can target a variety of concerns such as sagging skin, frown lines and excessive sweating. They are also extremely versatile and can be used on various parts of the body.
