Faux fur coats, jackets, shawls that look just like the real thing and the brands leading the way in a booming market

• Brands are eschewing real fur in favour of the faux stuff and Gen Z, with their focus on animal welfare issues, are likely why
• ‘100 per cent cruelty-free’ designs by fashion brand Apparis can be found on TikTok and Instagram, while stylist Madeline Weeks’ ‘fir’ line sells for thousands