YouTubers like Adrian Barker (pictured) are making six- to eight-figures for videos where they review and talk about luxury timepieces – and watchmakers are beginning to take note. Photo: Bloomberg
YouTubers like Adrian Barker (pictured) are making six- to eight-figures for videos where they review and talk about luxury timepieces – and watchmakers are beginning to take note. Photo: Bloomberg
Timepieces

Rolex, Omega, Zenith – these luxury watch YouTubers are rewriting the rules of how to sell high-end timepieces

  • YouTubers reviewing and talking about luxury timepieces are changing the landscape of luxury watch marketing – some of their videos can number millions in views
  • While Rolex remains aloof to the power of video influencers, other luxury watchmakers are taking notice and sending timepieces to popular watch vloggers for review

YouTubers like Adrian Barker (pictured) are making six- to eight-figures for videos where they review and talk about luxury timepieces – and watchmakers are beginning to take note. Photo: Bloomberg
YouTubers like Adrian Barker (pictured) are making six- to eight-figures for videos where they review and talk about luxury timepieces – and watchmakers are beginning to take note. Photo: Bloomberg
READ FULL ARTICLE