Formula One driver Sergio Perez, the winner of the 2022 Monaco Grand Prix, in front of a Louis Vuitton case holding the trophy at Circuit de Monaco on May 29, 2022.
Louis Vuitton, Rolex and Tag Heuer at 2022 Monaco Grand Prix highlight how luxury brands and sports have never been closer
- Luxury brands’ deepening relationship with sports events was on full display at last month’s Grand Prix, with LV even creating the case for the trophy
- Netflix hit series Formula 1: Drive to Survive has boosted racing’s appeal to brands, turning drivers like Charles Leclerc and Daniel Ricciardo into celebrities
Formula One driver Sergio Perez, the winner of the 2022 Monaco Grand Prix, in front of a Louis Vuitton case holding the trophy at Circuit de Monaco on May 29, 2022.