Rapper A$AP Rocky at the 2021 Met Gala in New York wearing a blanket from fashion label Erl, winner of a 2022 LVMH Prize award that will propel it to new heights, founder Eli Russell Linnetz says. Photo: Getty Images
Rapper A$AP Rocky at the 2021 Met Gala in New York wearing a blanket from fashion label Erl, winner of a 2022 LVMH Prize award that will propel it to new heights, founder Eli Russell Linnetz says. Photo: Getty Images
Fashion

With Dior collaboration and exposure from A$AP Rocky, Erl – fashion label that’s a 2022 LVMH Prize winner – is on the up. Its founder takes stock

  • Eli Russell Linnetz, founder of Erl, came to fashion almost by chance – the label was born in 2018 after the filmmaker worked on a Comme des Garçons campaign
  • Winning a 2022 LVMH Prize award, and the executive mentoring that comes with it, will allow Erl to tell ‘bigger stories’, its founder tells the Post