Hailey Bieber launches a celebrity skincare brand, Rhode, and Kim Kardashian’s Skkn by Kim is coming right up. They join a crowded field

Model Hailey Bieber is the newest celebrity to launch a skincare line, and Kim Kardashian is about to follow. So what sets celebrity skincare brands apart?

For Jennifer Lopez’ J Lo Beauty it’s olive oil extract; Bieber’s Rhode is vegan and gluten-free, and Jessica Alba’s Honest touts its sustainability

3-MIN READ3-MIN

Published: 6:15pm, 19 Jun 2022

“Drop the skincare routine, sis!” Celebrities have asked and answered.

On June 14, Hailey Bieber launched her skincare brand Rhode, after her middle name, joining a long list of celebrities who have entered the skincare business with brands of their own.

“Welcome to the world of Rhode,” the company wrote in an Instagram post. “We are a line of curated skincare essentials made with thoughtful intention. Our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time.”

Rhode checks many of the boxes for beauty brand buzzwords as it touts being “vegan, cruelty-free, gluten-free, and we’re available fragrance-free”. The company also highlighted its affordability, with all products under US$30.

Bieber, Jennifer Lopez, Gabrielle Union and more are profiting from their recognisable faces. Theirs and other celebrities’ skincare brands are ones you may want to consider adding to your routine.

Hailey Bieber launches a celebrity skincare brand, Rhode, and Kim Kardashian’s Skkn by Kim is coming right up. They join a crowded field

Hailey Bieber: Rhode